Market Research on China Stevia Sweetener Industry

Report edition: 2017 edition(8)
Finished time: Oct. 2017
Document type: PDF
Total pages : 76
Language version: English
Published by CCM

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CCM_sample_Market Research on China Stevia Sweetener Industry

Introduction
Main contents
List of tables
List of figures

Description:

Stevia sweetener industry in China consists of three segments, namely stevia planting, stevia sweetener processing and stevia sweetener consumption, involving hundreds of thousands of players including stevia farmers, stevia leaf traders, stevia sweetener producers, traders and end users. China saw fast expansion in stevia planting area after the dramatic increase in stevia leaf price in 2014. However, the expanding planting area has led to oversupply of stevia leaves, and thus the stevia planting area shrinks in 2017 and the decrease is expected to continue. Meanwhile, product structure of stevia sweeteners has changed. Stevia sweetener market is fueled by the expansion of application range of stevioside in food industry. Consumption of stevia sweeteners is expected to maintain a stable growth from 2018 to 2022.

Stevia sweetener industry in China is currently at its growing stage, but stevia leaf price, the major driver of industry development, experienced great fluctuations in the past ten years. Planting areas of stevia, output of stevia sweeteners are fluctuating with the trend of stevia leaf price. It is necessary for companies to foresee the trends of stevia leaf market.

In 2014, as most of the stevia sweetener producers had using up their stevia leaf storage, they began to actively purchase stevia leaves again. Since there was not enough stevia leaf supplied in the market, due to small planting area, the stevia leaf price rose dramatically to RMB18/kg in 2014 from RMB10/kg in 2013, which led to enormous expansion of stevia planting area in China during 2015–2016. After the stevia leaf price hike in 2014, many farmers started to plant stevia or expanded stevia planting area in the following years. In 2015, stevia planting area increased by 146% compared to that in 2014 although stevia leaf price declined a little bit. Stevia planting area reached the historical peak in 2016, at 24,799 ha. In 2017, after two years' continuous expansion, stevia planting area shrunk.

Overcapacity occurs in stevia sweetener industry as in other industries in China, as there were expectations of big increase in production due to steady economic growth in last decades. Moreover, local governments and manufacturers adopted investment scale and investment growth as key indicators of performance, to some extent, encouraging the overexpansion. As Chinese government proceeds to adjust policy regarding investment and overcapacity, overcapacity is going to decline in coming years.

Output of stevia sweeteners in China climbed steadily with a CAGR of about 4% from 2013 to 2016, and China's total output volume exceeded 4,000 tonnes by the end of 2016. With steady growing demand, stevia sweetener output will continue to increase in coming years.

This report studies the current stevia sweetener industry and forecasts the market by the end of 2022. This market research provides detailed analysis on the elements affecting the growth of stevia sweetener industry in China, as well as current and historic development of the industry. Market drivers, restraints, opportunities and relative policies can be found in this report.

This report is based on data collected via diverse sources. The primary sources include interviews with industrial experts, key players in stevia planting and stevia sweetener production. Various secondary sources include published magazines, journals, government statistics and CCM’s database, etc. Data obtained from various sources have been combined and cross-checked to ensure that this report is as accurate and methodologically sound as

possible.

The key market players in stevia sweetener market are profiled in detail along with their recent developments. Key market participants studied include PureCircle (Jiangxi), Haotian Pharm, GLG Life Tech, and Guilin Layn, etc.

Scope of the report

Region scope: China.

Time scope: 2007 to 2017, primarily 2010 to 2016.

On the basis of industrial segments: stevia planting, stevia sweetener extraction and purification, stevia sweetener trades, exports, and consumption.

On the basis of stevia sweetener specifications: extracted stevia sweeteners, low purity stevia sweeteners, high purity stevia sweeteners, and enzymatically modified stevia sweeteners

To enquire about this report, please email econtact@cnchemicals.com or call +86-20-37616606.

Main contents:

(The price of report chapters below is for single user license, please contact us if you want to update to corporate license.)

No.	Content	Page	Price
	Executive summary	1	$ 204
	Methodology, source and definition	2	$ 68
1	Overview of stevia sweetener industry in China	7	$ 680
2	Historic development of China's stevia sweetener industry	8	$ 680
2-1	Overview of industrial events in recent years	9	$ 748
3	Stevia planting in China	11	$ 1,360
3-1	Current status and changes of stevia planting	11	$ 816
3-1-1	Stevia leaf supply and planting area	12	$ 204
3-1-2	Geographic distribution of stevia planting	14	$ 204
3-1-3	Stevia planting and harvesting methods	16	$ 204
3-1-4	Stevia planting pattern and sales model of stevia leaves	17	$ 204
3-1-5	Switch of stevia planting with other crops in major planting regions	21	$ 136
3-2	Cost breakdown of stevia planting	21	$ 680
3-2-1	Stevia leaf price changes in recent years	21	$ 136
3-2-2	Detailed cost breakdown of stevia planting and planting factor analysis	24	$ 136
3-2-3	Changes and trend of stevia planting cost in recent years	27	$ 136
3-2-4	Incentive and problem analysis for farmers to plant stevia	29	$ 136
3-2-5	Benefit contrast between planting of stevia and other crops	29	$ 136
3-2-6	Channels and ways for farmers to obtain stevia information	31	$ 136
4	Stevia sweetener production in China	32	$ 1,428
4-1	Production of stevia sweeteners by product grade	33	$ 340
4-2	Market price of stevia sweeteners in China	36	$ 340
4-2-1	Prices of stevia sweeteners	36	$ 136
4-2-2	Factors of stevia sweetener price change	37	$ 136
4-2-3	Forecast of stevia sweetener price	37	$ 136
4-3	Cost breakdown of RA95 and RA99, 2016	39	$ 272
4-4	List of major stevia sweetener producers	41	$ 136
4-5	Analysis of major stevia sweetener producers	44	$ 476
4-5-1	PureCircle (Jiangxi) Co., Ltd.	44	$ 68
4-5-2	Zhucheng Haotian Pharm Co., Ltd.	46	$ 68
4-5-3	GLG Life Tech Corporation	47	$ 68
4-5-4	Guilin Layn Natural Ingredients Corp.	48	$ 68
4-5-5	Sunwin Stevia International Inc.	50	$ 68
4-5-6	Heilongjiang Land Reclamation Huiju Hailin Stevioside Co., Ltd.	52	$ 68
4-5-7	Qufu Haigen Stevia Products Co., Ltd.	53	$ 68
4-5-8	Shandong Huaxian Stevia Co., Ltd.	54	$ 68
4-5-9	Shandong Shengxiangyuan Biotechnical Co., Ltd.	55	$ 68
4-5-10	Ganzhou Julong High-tech Industrial Co., Ltd.	55	$ 68
5	Stevia sweetener export	57	$ 680
5-1	Export analysis of stevia sweeteners, 2009–2016	57	$ 408
5-2	Export analysis of stevia sweeteners by product grade	58	$ 408
6	Consumption of stevia sweeteners in China	61	$ 952
6-1	Consumption of stevia sweeteners by product grade	61	$ 204
6-2	Consumption of stevia sweeteners by end use	62	$ 204
6-3	Types of stevia sweetener end users in China and their main characteristics	63	$ 136
6-4	Stevia sweetener specifications in major end uses in China	64	$ 136
6-5	Major end users of stevia sweeteners in China	65	$ 204
6-6	Factors influencing stevia sweetener consumption in China	65	$ 204
7	Current role of government in China's stevia sweetener industry	67	$ 544
7-1	Existing policies on stevia sweetener industry in China and their influences	67	$ 272
7-2	Upcoming policies on stevia sweetener industry in China and their influences	68	$ 204
7-3	Assessment of government's role in stevia sweetener industry	68	$ 204
8	Forecast on stevia sweetener industry in China	70	$ 612
8-1	Future trends of stevia sweetener industry in China	70	$ 680

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List of tables:

Table No.	Table Title
Table 3.2.1-1	Prices of stevia leaves in China, 2010–2017
Table 3.2.1-2	Stevia sweetener producers' offering prices of stevia leaves by different impurity level in China, 2016
Table 3.2.2-1	Cost breakdown of stevia planting adopting seed seedling methods in China's northern provinces, 2016
Table 3.2.2-2	Cost breakdown of stevia planting adopting cuttage seedling methods in China's northern provinces, 2016
Table 3.2.2-3	Cost breakdown of stevia planting in China's southern provinces, 2016
Table 3.2.5-1	Planting benefit comparison between stevia and selected crops in China, 2016
Table 3.2.5-2	Prices of selected crops in China, 2010–2016, USD/t
Table 4.1-1	Capacity of stevia sweeteners in China, 2010–2016
Table 4.1-2	Output of stevia sweeteners by product grade in China, 2010–2016, tonne
Table 4.3-1	RA95 stevia sweetener cost breakdown in China, 2016
Table 4.3-2	RA99 stevia sweetener cost breakdown in China, 2016
Table 4.4-1	Basic info of major active stevia sweetener producers in China, 2017
Table 4.4-2	Capacity of top eight stevia sweetener producers in China, 2010–2016
Table 4.5.1-1	Stevia sweetener capacity and estimated sales of PureCircle (Jiangxi), 2010–2016
Table 4.5.1-2	Brief financial reports of PureCircle, 2011–2016, USD
Table 4.5.2-1	Stevia sweetener capacity and sales of Haotian Pharm, 2010–2016
Table 4.5.3-1	Stevia sweetener capacity and estimated sales of GLG, 2010–2016
Table 4.5.3-2	Estimated sales of stevia sweeteners by product grade in GLG, 2010–2016, tonne
Table 4.5.3-3	Financial situation of GLG, 2010–2016, USD
Table 4.5.4-1	Stevia sweetener capacity and estimated sales of Guilin Layn, 2010–2016
Table 4.5.4-2	Estimated sales of stevia sweeteners by product grade in Guilin Layn, 2010–2016, tonne
Table 4.5.4-3	Financial situation of Guilin Layn, 2011–2016, USD
Table 4.5.4-4	Export revenue of Guilin Lay's stevia sweeteners and its revenue of stevia sweetener sales to Cargill, 2010–2014
Table 4.5.4-5	Guilin Layn's sales value of stevia sweeteners to Cargill, 2015–2016
Table 4.5.5-1	Stevia sweetener capacity and estimated sales of Sunwin, 2010–2016
Table 4.5.5-2	Estimated sales of stevia sweeteners by product grade in Sunwin, 2010–2016, tonne
Table 4.5.5-3	Financial situation of Sunwin, FY 2011–2014, USD
Table 4.5.6-1	Stevia sweetener capacity, estimated sales and export value of Huiju Hailin, 2010–2016
Table 4.5.7-1	Stevia sweetener capacity, estimated sales and export value of Qufu Haigen, 2010–2016
Table 4.5.7-2	Estimated sales of stevia sweeteners by product grade in Qufu Haigen, 2010–2016, tonne
Table 4.5.8-1	Stevia sweetener capacity, estimated sales and export value of Shandong Huaxian, 2010–2016
Table 4.5.8-2	Estimated sales of stevia sweeteners by product grade in Shandong Huaxian, 2010–2016, tonne
Table 4.5.9-1	Stevia sweetener capacity, estimated sales of Shandong Shengxiangyuan, 2013–2016
Table 4.5.10-1	Stevia sweetener capacity and estimated sales of Ganzhou Julong, 2010–2014
Table 4.5.10-2	Estimated sales of stevia sweeteners by product grade in Ganzhou Julong, 2010–2014, tonne
Table 5.1-1	China's exports of stevia sweetners, 2009–2016
Table 5.2-1	China's exports of stevia sweeteners by product grade, 2010–2012
Table 5.2-2	China's exports of stevia sweeteners by product grade, 2013–2016
Table 6.3-1	Types of stevia sweeteners end users in China and their main characteristics
Table 6.5-1	List of major end users of stevia sweeteners in China, 2016
Table 7.1-1	Existing policies on stevia sweetener use in China, as of Aug. 2017
Table 7.1-2	Stevia sweetener using guide in the National Food Safety Standards of Food Additives Using Standard (2014 version)

List of figures:

Figure No.	Figure Title
Figure 3.1.1-1	Stevia planting area in China, 2007–2017
Figure 3.1.1-2	Stevia planting area and stevia leaf output in China, 2007–2017
Figure 3.1.1-3	Trends of stevia planting area and stevia leaf price change in China, 2010–2017
Figure 3.1.2-1	Geographic distribution of stevia planting in China, 2017
Figure 3.1.2-2	Geographic distribution of stevia planting in China, 2007–2017
Figure 3.2.3-1	Stevia planting cost changes in China, 2010–2016
Figure 3.2.3-2	Stevia planting revenue, cost and profit changes in China, 2010–2016, USD/ha
Figure 3.2.3-3	Stevia planting revenue, cost and profit changes in China, 2010–2016, USD/kg
Figure 3.2.5-1	Planting revenue of stevia and selected crops in China, 2010–2016
Figure 3.2.5-2	Planting profit of stevia and selected crops in China, 2010–2016
Figure 4.1-1	Product structure of stevia sweeteners by output in China, 2010–2016
Figure 4.2.1-1	Annual average market price of stevia sweeteners by product grade in China, 2010–2016
Figure 5.1-1	Trend of China's exports of stevia sweetners, 2009–2016
Figure 5.1-2	Export volume of China's stevia sweeteners, 2009–2016
Figure 5.2-1	Export pattern of China's stevia sweeteners by product grade, 2010–2012
Figure 5.2-2	Export pattern of China's stevia sweeteners by product grade, 2013–2016
Figure 5.2-3	Export pattern of China's stevia sweeteners by product grade, 2016
Figure 6-1	Consumption volume of stevia sweeteners in China, 2010–2016, tonne
Figure 6.1-1	Consumption volume of stevia sweeteners in China by product grade, 2010–2016
Figure 6.2-1	Consumption of stevia sweeteners in China by end use, 2016
Figure 6.6-1	Comparison of ex-works prices of stevia sweeteners and other sweeteners in China, 2010–2016, USD/kg
Figure 8-1	China’s stevia leaf market cycle & forecast to 2022

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