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光明新推酸奶新品高端芝士酸奶
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光明新推酸奶新品高端芝士酸奶
摘要:光明继莫斯利安以后再推高端酸奶"芝打",以添加了车达芝士作为卖点。据光明称,该差异化产品将定位为健康且可零食化的高端酸奶,目前主攻华南市场。光明新品"芝打"酸奶 据了解,该款酸奶是由光明乳业华南事业部和上海铭观乳业营销咨询有限公司(国内一所专注乳制品营销的公司)(以下简称"上海铭观")联合研发。 据上海铭观总经理刘骥透露,其实从2016年春节过后就已经展开了"芝打"的筹备工作, "经过市场调研,发现'酪'的概念特别具有吸引力,消费者一直对它很有好感,但是又没有清晰的认知,并且对酪本身的味道...
Dairy Products China News 201609 (Chinese version)
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