Roquette Introduced New Plant-based Protein from Peas: 01-21-2020

As the trend for flexitarianism grows stronger, more and more consumers are trying to reduce or cut meat from their diet around the world and in China too. Consequently, the shift is creating huge opportunities for plant-based food innovators and producers. Recently, Roquette a French-based company which is a global leader in plant-based ingredient and vegetal protein launched two new plant-based textured proteins to better cover the increasing consumer demand for better sensory, diversity and sustainable nutritional improvement.

The new proteins have been manufactured from peas and fava beans and will be available for visitors at Food Ingredient Europe through a blend of unique recipes developed by the company. According to Roquette, the new proteins have been launched to provide greater taste and texture performance, improve nutritional profile and diversity of meat alternative types. Considering the booming demand Roquette is very well positioned to response and have already invested in two pea production site at Europe and North America, scheduled to start operation till 2020.

Prospects of Plant-Based Protein in China:

After the Ministry of Health halved the recommended daily intake of meat in 2016, the trend for plant-based protein or green meat started in China. Many international and local brands started to innovate to grab a slice of the largest consumer market in Asia. Local enterprises such as Jinzi Ham and MYS Group have started their research on alternative protein options and are not willing to leave huge consumer demand to be filled by international brands. Though Roquette has its presence in China even the world's largest plant-based product manufacturer has not yet embraced its footprint in the Chinese market due to the competition provided by the local enterprise. According to market experts, the Chinese market is evolving and will allow more international brands to access its consumers. More access will allow better and greater options for Chinese consumers specifically in the alternative meat industry.

Though the new range of proteins does not have a direct impact on the Chinese market, soon all the new products and technology will be part of the Chinese market considering the rapid strategic agreement and collaborations between the international brands and local enterprises.


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