September 20, 2011
Wilbur-Ellis expands Feed Asia Venture for better reach
Wilbur-Ellis is expanding their operations and reach of Feed Asia venture by introducing a series of strategic restructuring and operational changes in line with their customer's needs.
Wilbur-Ellis established Feed Asia in June, 2010 to combine its feed division's sourcing and marketing expertise with the resources and broad footprint of its Connell Brothers Division in Asia-Pacific. Over the past year, the feed division has collaborated closely with Connell Brothers to introduce its value-added ingredients and service to customers and suppliers in Asia-Pacific. Connell Brothers, acquired by Wilbur-Ellis in 1931, has spent more than a 100 years understanding the intricacies of doing business across 17 countries in Asia-Pacific.
"This new structure enables us to deliver on our promise to customers and suppliers to provide new market knowledge, quality service and sustainable business growth and we look forward to building on the relationships we've established with our customers and suppliers, and to creating new ones." said Ron Salter, president of the feed division.
Armed with a comprehensive understanding of the competitive landscape, Feed Asia said it is now positioned to extend its platform across Asia-Pacific with the help of a dedicated team that will provide first-hand knowledge and expertise to customers and suppliers.