CCM's Sweeterner China News brings you the latest information on new market dynamics, company dynamics, new sweetener products and downstream consumption trend, new legislations and policies and raw material supply dynamics that are shaping the market.
High intensity sweetener (HIS) industry has enjoyed a good development in the past years, and a survey by CCM highlights that the trend will continue in the next 3-5 years in China and Asia Pacific Area (AP) as most respondents believed, according to CCM's Sweeterner China News.
HIS is an important class of sugar substitutes, and there are nine kinds of commonly-used HIS in AP (an important HIS production area in the world, whose total outputaccounts for over 50% of the global total as estimated), including saccharin, cyclamate, acesulfame-K (Ace-K), stevia sweetener, aspartame, sucralose, glycyrrhizin, alitame and neotame.
CCM conducted a survey in its report Survey of HighIntensity Sweeteners in Asia Pacific launched in February 2011, based on opinions of respondents from HIS industry around the country, including HIS processors(taking up 70.83% of the total number of respondents), distributors (12.50%), downstream consumers (4.20%) and other insiders (12.47%, such as experts and media,etc.).
According to the survey, most respondents were optimistic about the development of high intensity sweeteners(HIS) in China—the largest production and consumption country in Asia Pacific Area (AP), taking up 71.51% of the production in 2010 and 62.56% of the consumption in 2009 in terms of volume respectively: amongst all the respondents, 70.83% of them believed that the demand for HIS will grow in the next 3-5 years, while only 29.17% believed that the demand will remain stable, and no respondent preferred the choice of "the demand will decrease".
29.41% of respondents deemed that the rate will exceed 10%,followed by 47.06% for growth rate of 5-10%, 23.53%for 3-5%. The wider application field of HIS, domestic consumers' more attention to health food with low calorie and cost reduction for downstream clients are the three main drivers for the increasing HIS demand in the future, taking up 27.08%, 27.08% and 16.67% of the total respectively, followed by 12.5% for the choice "aided by rapid development of China's economy", 8.33% for production cost decrease and 8.33% for consumers' better awareness about HIS.
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(Guangzhou China, September 18, 2011)
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