February 26, 2016
INNOVAD introduces brand products to Iran
INNOVAD has just launched its key products at the fifth International Veterinary Poultry Congress in Teheran, Iran, during late January / early February this year.
Veterinarians were able to inquire about research and the innovative concepts concerning the company''s brands including ESCENT®, NOVYRATE®, FIBRAMAX®, NOVIBAC® and AFLORIN®.
INNOVADand its exclusively appointed Iranian agent, PARS JIVAR SOUFI, have spent years planning the marketing to the animal health and livestock industries of Iran and neighbouring countries.
"With a population of 78 million, a large and growing animal husbandry, a country rich in natural resources, an educated community, and the recent (lifting of) UN sanctions, Iran represents a strategic region…," said Ben Letor, director of INNOVAD.
"(The company) is committed to working very closely and for the long term with Leila Rostami, owner and managing director of PARS JIVAR SOUFI, and her skilled team to bring INNOVAD feed additives and farm pack technology and services to Iranian veterinary pharmacists and the livestock industry," Letor added.
According to Rostami, the challenges in getting INNVOAD products into the country lies in product registration and the demanding requirements of the Iranian Veterinary Organization (IVO)
"INNOVAD and PARS JIVAR SOUFI have already succeeded in bringing products into Iran and are very confident that, very soon, key INNOVAD brands will be available for Iran''s milk, meat, egg and fish producers," Rostami said. "All these will be backed by strong technical support and analytical services, ensuring proper product application and return on investment."