Summary: Several companies launched new vitamin drink products in the past
few months. The EI report of "project for Red Bull drink production base
in Guangxi-ASEAN Economic and Technological Development Zone" from TCP Red
Bull (Guangxi) Beverage Co., Ltd. was accepted and published.
In late June, Shanghai Want Want Food Group Co., Ltd. (Want Want Food
Group) launched a new product—"Want Want® Dali Energy Drink". This
product contains imported Brazilian guarana extract, and ingredients such as
taurine, vitamin B6, nicotinamide, maca powder, and caffeine, packaged in 500
ml bottles. The slogan reads "Replenish energy anytime, anywhere; the
energy accompanies you with a dual nutrient blend". The product is
suitable for people during sports, fitness exercise, overtime work, and exam
preparation, and is already available on e-commerce platforms.
This is not the first energy drink product launched by Want Want Food
Group, as it previously launched energy drinks named "Sha" and
"Hui Hai". However, the "Want Want® Dali Energy Drink" is
only one currently available amongst its energy drink product line. Want Want
China Holdings Limited's annual report for fiscal year 2023 shows that its
total revenue grew by 2.9% YoY, which was mainly driven by "dairy products
and beverage segment", a segment accounting for 51% of the revenue.
In April, Nestle (China) Ltd. (Nestle China) launched a new product,
"DOUNIUSHI® Energy Coffee Flavour Drink". This product contains
taurine, B vitamins, and caffeine, packaged in 250 ml cans. It features a
fusion flavour of "lightly sweet black coffee and refreshing vitamin
drink", with a slogan "Essential for driving". It is produced by
a partner of Nestle China and under the operations of Nestle China's
ready-to-drink coffee team. Product sales began in both online and offline
channels in H1 2024.
In March, Genki Forest (Beijing) Food Technology Group Co., Ltd.
introduced a new product, "Genki Forest® Vitamin C Orange Flavour
Carbonated Water". This product is sugar-free, fat-free, and calorie-free,
packaged in 480 ml bottles. It has the two major characteristics of being
sugar-free and fortified with vitamins. Each bottle contains 36 mg of vitamin
C, meeting the daily vitamin C requirement of the human body, while retaining
the refreshing taste of traditional carbonated drink.
On 14 June, the environmental impact (EI) report of the "project for
Red Bull drink production base in Guangxi-ASEAN Economic and Technological
Development Zone" from TCP Red Bull (Guangxi) Beverage Co., Ltd. was
accepted and published by local authority.
Project overview
·
Investment amount: USD182.82 million (RMB1.30 billion),
of which USD1.68 million (RMB12.00 million) will be for environmental
protection purposes
·
Type of project: new construction
·
Site area: 166,666.88 square metres
·
Construction details: A comprehensive production workshop
will be constructed, with four automated production lines to be built over two
phases. New warehouses, utilities, and relevant supporting facilities will also
be constructed.
·
Consumption of some raw materials:
·
0.515 t/a of vitamin B6
·
0.635 kg/a of vitamin B12
·
520.123 t/a of premixed materials (nicotinamide, taurine,
etc.)
·
Annual production time: 312 days
·
Number of budgeted posts: 215
·
Construction period: 12 months, expected to end in May
2025
Table Planned capacities of "project for Red Bull drink production
base in Guangxi-ASEAN Economic and Technological Development Zone"
|
Product category
|
Specifications
|
Production capacity, t/a
|
Production capacity, million cartons per annum
|
|
Products in beverage cans
|
250 ml
|
226,800
|
36
|
|
Products in PET packages
|
500 ml
|
75,600
|
12
|
|
Total
|
302,400
|
48
|
Source: TCP Red Bull (Guangxi) Beverage Co., Ltd.
Source:CCM
More information can be found at CCM Vitamin China Monthly Newsletter.
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