Opportunities for Western Food Brands to Enter and Expand in China

Report edition: 2012 edition(1)
Finished time: Aug. 2012
Document type: PDF
Total pages : 51
Language version: English
Published by CCM

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Corporate license: USD 12,500

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CCM_sample_Opportunities for Western Food Brands to Enter and Expand in China

Introduction
Main contents
List of tables
List of figures

Description:

With the spread of western food culture, Chinese people are gradually accepting western food. The most representative products are olive oil, chocolate, wine, cheese and coffee. How did the industries of these products change in China in the past years? How does the Chinese consumption habit likely change? What are the policies about these products?

At present, there are many western brands for these five products in China. How many western brands are in the Chinese market? What's the market share separately taken by those brands?

Each of these five products has been gone into the strategic analysis with the representative brand. Which is the representative brand in China? What about the strategies? What can those who plan to enter the Chinese market learn?

Main contents:

(The price of report chapters below is for single user license, please contact us if you want to update to corporate license.)

No.	Content	Page	Price
	Executive summary	1	$ 1,000
1	Olive oil	2	$ 1,000
1-1	Encouraged outer environment	2	$ 250
1-1-1	Policy	2	$ 100
1-1-2	Consumption habit conversion	3	$ 100
1-1-3	Improved purchasing power	6	$ 100
1-1-4	Distribution of consumers, by demographics and region	7	$ 100
1-2	Increasing market share of olive oil in China	8	$ 250
1-2-1	Market situation	8	$ 150
1-2-2	Future trend	11	$ 150
1-3	Key western brands of olive oil	11	$ 250
1-4	Case study	13	$ 250
1-4-1	Revelation for western food brands	14	$ 350
1-5	Recommendation on strategies	15	$ 250
2	Chocolate	17	$ 1,000
2-1	Encouraged outer environment	17	$ 250
2-1-1	Policy	17	$ 100
2-1-2	Consumption habit conversion	18	$ 100
2-1-3	Distribution of consumers, by demographics and region	19	$ 100
2-2	Increasing market share of chocolate in China	20	$ 250
2-2-1	Market situation	20	$ 150
2-2-2	Future trend	22	$ 150
2-3	Key western brands and domestic brands of chocolate in China	23	$ 250
2-4	Case study	25	$ 250
2-4-1	Revelation for western food brands	25	$ 350
2-5	Recommendation on strategies	26	$ 250
3	Wine	27	$ 1,000
3-1	Encouraged outer environment	27	$ 250
3-1-1	Policy	27	$ 100
3-1-2	Consumption habit conversion	28	$ 100
3-1-3	Distribution of consumers, by demographics and region	29	$ 100
3-2	Increasing market share of wine in China	29	$ 250
3-3	Key western brands of wine	30	$ 250
3-4	Case study	31	$ 250
3-4-1	Revelation for western food brands	32	$ 350
3-5	Recommendation on strategies	32	$ 250
4	Cheese	34	$ 1,000
4-1	Encouraged outer environment	34	$ 250
4-1-1	Policy	34	$ 100
4-1-2	Consumption habit conversion	35	$ 100
4-1-3	Distribution of consumers, by demographics and region	35	$ 100
4-2	Increasing market share of cheese in China	36	$ 250
4-2-1	Market situation	36	$ 150
4-2-2	Future trend	39	$ 150
4-3	Key western brands of cheese	39	$ 250
4-4	Case study	40	$ 250
4-4-1	Revelation for western food brands	41	$ 350
4-5	Recommendation on strategies	41	$ 250
5	Coffee	43	$ 1,000
5-1	Encouraged outer environment	43	$ 250
5-1-1	Policy	43	$ 100
5-1-2	Consumption habit conversion	44	$ 100
5-1-3	Distribution of consumers, by demographics and region	44	$ 100
5-2	Increasing market share of coffee in China	45	$ 250
5-2-1	Market situation	45	$ 150
5-2-2	Future trend	46	$ 150
5-3	Key western brands of coffee	46	$ 250
5-4	Case study	48	$ 250
5-4-1	Revelation for western food brands	49	$ 350
5-5	Recommendation on strategies	50	$ 250

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List of tables:

Table No.	Table Title
Table 1.2.1-1	Export and import situation of olive oil in China, 2009-2011
Table 1.3-1	Some key western brands of olive oil in China, 2012
Table 1.5-1	Poter's Five Force Model analysis of olive oil industry in China, 2011
Table 2.3-1	Market share of main chocolate brands in China, 2011
Table 3.2-1	Market info of wine in China, 2009-2011
Table 3.3-1	Some key western brands of wine in China, 2012
Table 4.1.3-1	Consumption groups of cheese in China
Table 4.3-1	Some main brands of imported cheese in China, 2011
Table 5.1.1-1	Import tariff of coffee products in China, 2012
Table 5.2.1-1	Production of coffee beans in Yunnan Province and China, 2009-2011
Table 5.2.1-2	Export and import situation of coffee in China, 2009-2011
Table 5.3-1	Some Western brands of instant coffee in China, 2011

List of figures:

Figure No.	Figure Title
Figure 1.1.2-1	Consumer’s cognition situation to the use of olive oil by number of person, 2009
Figure 1.1.3-1	Economic situation of Gross Domestic Product in China, 2006-2011
Figure 1.1.4-1	Per capita disposable income of Shanghai, Beijing and Guangzhou, 2009-2011
Figure 1.2.1-1	Output of olive oil in China, 2009-2011
Figure 1.2.1-2	Import volume of olive oil in China, 2009-2011
Figure 1.2.1-3	Import volume of olive oil in China by HS code, 2009-2011
Figure 1.2.1-4	Volume share of imported olive oil in China by origin, 2011
Figure 1.2.1-5	Apparent consumption of olive oil in China, 2009-2011
Figure 2.1.2-1	Number of university graduates in China, 2003~2012
Figure 2.2.1-1	Output of confectionery and chocolate in China, 2009~2011
Figure 2.2.1-2	Import volume of chocolate in China, 2009~2011
Figure 2.2.1-3	Volume share of imported chocolate in China by origin, 2011
Figure 2.2.1-4	Volume share of exported chocolate in China by destination, 2011
Figure 4.2.1-1	Import volume of cheese in China, 2009~2011
Figure 4.2.1-2	Volume share of imported cheese in China by origin, 2011
Figure 4.2.1-3	Volume share of exported cheese in China by destination, 2011

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Opportunities for Western Food Brands to Enter and Expand in China

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Opportunities for Western Food Brands to Enter and Expand in China

Single user license: USD 5,000 Corporate license: USD 12,500 All the prices on this website exclude VAT.

Description:

Main contents:

List of tables:

List of figures:

CCM Customized Service on Market Research

SAMPLE DOWNLOAD

Single user license: USD 5,000
Corporate license: USD 12,500

All the prices on this website exclude VAT.